I am a business analytics professional with a strong foundation in analytics, stakeholder management, strategy and operations, supply chain management and procurement. My career is fueled by a passion for solving complex business problems through analytics, process optimization and stakeholder engagement. Proficient in SQL, Python, Tableau and Excel. I thrive in fast-paced environments where data meets strategy and innovation drives impact.
Venkat Subramaniam Balaji
Projects
Projects
Strategic Optimization of Last-Mile Delivery using Data-Driven Supply Chain Analytics
This project aims to analyze and optimize last-mile delivery operations for a mid-sized retail/distribution company using real-world or simulated data. It will involve identifying inefficiencies in delivery routes, warehouse dispatching, and delivery window planning by applying clustering algorithms, route optimization, and inventory prioritization models.
Nike’s Market Positioning Analysis
Conducted a market segmentation analysis to evaluate Nike’s brand strengths across key consumer segments. Identified high-performing demographics and regions, providing strategic insights to guide investment and market expansion. Supported data-driven decision-making to enhance Nike’s competitive positioning.
Data-Driven Insights into Hidden Dining Gems
Applied machine learning and sentiment analysis on Yelp data to uncover high-quality, under-reviewed restaurants. Identified overlooked eateries by analyzing sentiment trends and review patterns. Delivered data-driven insights and personalized recommendations to spotlight hidden culinary gems.
Optimizing Transportation Costs for FMCG
Developed a tailored transportation‑optimization model for a leading FMCG firm, replacing its $1 M/month fixed‑cost truck contract with two category‑specific vehicle types. Built and solved a mixed‑integer programming formulation to meet demand across eight warehouses while cutting costs and boosting routing flexibility. Delivered actionable insights that balance fulfillment rate with operational efficiency and cost savings.
Predicting Term Deposit Subscriptions through Classification Analysis
Built a classification model to predict which customers are likely to subscribe to term deposit products. Enhanced marketing efficiency by enabling targeted outreach, reducing campaign costs, and improving customer experience. The model provided actionable insights into behavioral patterns and key decision drivers in customer banking data.
Experience
ASU Management Pvt Ltd
Business Analyst
Arizona, USA, July 2025 - January 2026
Albertsons
Business Analyst
Arizona, USA, January 2025 - May 2025
ZoomInfo
Data Specialist
Chennai, India, October 2023 - June 2024
ProU Company
Senior Business Analyst
Chennai, India, October 2021 - July 2023
Education
Master of Science in Business Analytics (MS BA)
Arizona State University, W. P. Carey School of Business
Arizona, USA , August 2024 - May 2025
Noida, India , August 2021 - April 2023
Master of Business Administration (MBA)
Amity University
Bachelor of Engineering, Mechanical Engineering (BE)
Jeppiaar Engineering College
Chennai, India , August 2015 - April 2019
Leadership & Achievements
ProU India
Elevated to Senior Business Analyst at ProU India in under 3 months due to strong leadership, cross-functional coordination, and strategic contributions across supply chain analytics and logistics
ZoomInfo
Advanced to Data Specialist from Analyst at ZoomInfo within a short span, based on consistent performance and ability to deliver critical data insights
Albertsons
Led the demand planning and inventory optimization project at Albertsons retail, completing the project ahead of schedule and demonstrating strong ownership, time management, and execution skills
ProU India
Managed high-impact cross-functional projects involving analytics, strategy, operations and procurement at ProU India, delivering a 30% increase in planning accuracy and cost reduction, aligning global stakeholders on strategic process improvements.
Skills
SQL, Microsoft Excel, Tableau, Power BI, Python
Contact Me
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